Challenges
Breaking into the industrial cleaning equipment market isn’t easy. With low search volume in this niche, visibility is already a challenge. Add to that the complexity of B2B buyer behavior -where decisions are slow, research-heavy, and made by professionals like procurement managers and the SEO game gets even tougher.
Tactic Used
To boost visibility in a low-search niche, long-tail keywords and B2B-focused content were used. The website was overhauled with SEO blogs, product pages, and technical upgrades. Local SEO was strengthened with a verified profile, citations, and geo-targeted keywords.
Achievements
A focused SEO strategy ranked high-volume keywords on page one, driving millions in organic traffic. This boosted brand visibility, attracted qualified leads, and reinforced industry authority.
The result: stronger search presence and sustained growth.
A focused SEO strategy ranked high-volume keywords on the 1st page, driving millions in organic traffic. This boosted brand visibility, attracted qualified leads, and reinforced industry authority. The result: stronger search presence and sustained growth.
As shown in the screenshot above, we’ve achieved a 110.04% increase in key events during the current financial year compared to the previous one. Additionally, revenue has grown by 38.08%, reaching $98,044. We’ve also seen notable improvements across traffic sources:
- Organic traffic increased by 15.89%
- Cross-network traffic rose by 64.83%
- Direct traffic grew by 44.39%
These figures reflect strong overall performance and effective SEO tactic execution.
