Challenges
Faced high competition from national auto service chains, limited keyword differentiation, and low visibility for performance-related searches in local areas.
Tactic Used
Improved results through website optimization, content-driven SEO, schema markup, Google Merchant Center integration, store listing enhancements, and blog content targeting performance exhaust and local service keywords.
Achievements
As shown in the screenshot, multiple digital marketing agencies previously worked on this project and drive traffic close to 5K in 7 years. We began our SEO efforts in July 2024, and within a year, successfully scaled the traffic to over 10K sessions during the financial year. This growth was driven by strategic keyword targeting and improved search rankings, resulting in a significant increase in phone call inquiries from high-intent users.
