Challenges
Conversion Optimization: Converting high-quality traffic into sales at an efficient cost remained a key challenge.
High Market Competition: The 4×4 accessories space is saturated with established brands, making it difficult to capture market share.
Strategy Implemented
1. Campaign Setup
Keyword Research: Identified high-intent keywords related to automotive accessories and services. Focused on exact and phrase match types to target users actively searching for the brand’s offerings.
Ad Copy Creation: Created persuasive and action-driven ad copy that emphasized the business’s competitive advantages—fast installation, expert service, and a wide range of vehicle accessories.
2. Google Merchant Center Integration
Product Feed Optimisation: Integrated Fast Fit’s product catalogue with Google Merchant Center to maximise visibility across Google Shopping campaigns.
Frequent Feed Updates: Maintained regular updates of the product feed to reflect current stock levels, pricing adjustments, and newly launched products.
Enhanced Product Presentation: Leveraged Merchant Center features such as product ratings, promotions, and annotations to increase competitiveness and drive buyer interests
Tailored Ad Copy Creation: Crafted high-impact ad copy showcasing Fast Fit’s core benefits—such as expert fitting services, high-quality products, and fast turnaround times—to appeal to high-intent shoppers.
3. Performance-Based Campaigns
Conversion Optimisation: Implemented automated bidding strategies such as Target CPA and Maximise Conversions to enhance lead generation and drive cost-effective results. Campaigns were continuously monitored and adjusted to improve conversion rate and lower cost per acquisition.
Phone Call Optimisation: Call-focused extensions and call tracking were implemented to drive direct leads, resulting in 415 phone calls over the last three months—significantly boosting overall lead quality and intent.
4. Continuous Monitoring and Adjustment
Performance Tracking: Actively tracked core KPIs including impressions, Clicks, CTR, CPC, conversions, and phone calls to evaluate campaign effectiveness over time.
Data-Driven Decisions: Leveraged campaign data to optimise bids, improve ad relevance, and reallocate budgets towards high-performing segments to maximise return on investment.
Feedback Loop: Maintained an ongoing feedback system, adjusting creatives, targeting, and keyword strategies based on real-time performance insights and evolving user behaviour.
Results
Conversion Value : The graph clearly indicates a steady upward trend in conversion value, increasing from $222.49 in March to $365.48 in April, and then surging to $5,819.84 in May 2025. This significant improvement suggests that the campaign optimizations—whether through better keyword targeting, ad copy, bidding strategies, or audience refinement—have been highly effective in increasing return on investment.
